I'm Lisa Simone Richards, the Principal of Vitality PR & Communications!
I have spent more than ten years working with brands of all sizes to grow their businesses through effective public relations and marketing strategies. Specifically working with health, fitness and wellness brands.
I have secured client coverage in some of Canada’s largest media outlets, including Cityline, Breakfast Television, The National Post, Metro News, FLARE, Oxygen and more, including US publications Self & FitnessRX for Women.
Well versed in social media marketing, I have also helped Canadian fitness brands, ranging from start-up to corporate, grow their online communities to upward of 65,000 followers. As a sought-out speaker and panelist, I share my perspectives on fitness, marketing & PR in the Toronto Star, Globe & Mail and Connected for Business.
I'm also a content creator and expert writer; having work published in canfitpro, FASHION, ELLE Canada and SheKnows. In addition to being an expert communicator, I eat, sleep and breath health, fitness and wellness.
Previously certified as a Personal Trainer Specialist, Kickboxing Instructor (Level 1) and Boot Camp Instructor, I've also competed as an OPA Bikini Athlete, been published as a fitness model in various print and digital publications and was awarded an IDEA Inspiration Medal at the 2014’s IDEA World Fitness Convention.